AEO & GEO Masterclass

Dear Reader,

Type your product category into ChatGPT right now.

Does your brand appear in the answer?

If you hesitated or already know the answer is no, you're not alone. And you're not imagining it. Something fundamental has shifted in how buyers discover, evaluate, and choose brands.

The Quiet Pipeline Killer Nobody's Talking About

Your rankings may look fine. Your SEO dashboard may show green. But if your inbound pipeline feels thinner than it did 18 months ago, here's why:

The buyer has moved.

They're not scrolling ten blue links anymore. They're asking Gemini for a recommendation. They're asking ChatGPT to compare your product to a competitor. They're asking Perplexity to summarize the best solutions in your space and getting a crisp, confident answer in 8 seconds.

AI has compressed the entire buyer journey (discovery, evaluation, and decision) into a single generated conversation.

If you're not cited in that conversation, you don't rank lower. To that buyer, you simply don't exist.

This is the Zero-Click Era. And most brands are completely unprepared for it.

The New Game: GEO + AEO

Traditional SEO was built for a world where humans clicked links.

Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) are built for a world where AI reads, summarizes, and decides who to recommend before a human ever types a search.

  • The brands that master this in the next 12 months will own a decade of market authority.
  • The brands that don't will find themselves invisible, even at the top of Google.

Masterclass. Live. May 23–24.

The Economic Times is bringing together two of the world's most respected experts on AI visibility not to discuss theory, but to hand you a working playbook you can ship to your team immediately.

Neil Patel — Founder, NP Digital The man who has decoded Google's algorithm for two decades now turns his lens on LLMs. Neil will break down exactly how AI engines evaluate brand authority and what it takes to become a recommended source.

Ethan Smith — CEO, Graphite The technical architect behind AI-driven growth for Instagram, Robinhood, and more. Ethan will walk you through schema, entity optimization, and the content architecture that makes LLMs trust and cite your brand.

What you'll leave with:

  • The GEO Framework: Appear in AI snapshots, summaries, and recommendations
  • New Measurement Models: Track "Share of Model" and brand sentiment, not just clicks
  • A 30-Day Execution Roadmap: Tactical, actionable, ready to implement the week you return

This cohort is capped.

We've deliberately limited seats to ensure every attendee gets high-level implementation support and genuine peer networking not a lecture hall experience.

Registration closes when seats are full.