This week's MarTech FYI is brought to you by: Dotdigital

 
Dotdigital: Email campaign benchmark report
 

This is your March check-in. You’ve probably sent enough email campaigns this year so far to know whether they are actually working. Or maybe you are still unsure?

What you do with your email campaigns next could make hitting your marketing KPIs a whole lot easier. Marketers rely on Dotdigital’s Global Benchmark Report to evaluate their own email marketing performance throughout the year, to spot areas of improvement and keep up with their competitors.

Inside you can find benchmarks for your industry and region that include:

  • Email deliverability
  • Email click-throughs
  • Email open rates
  • Unsubscribes

The report is not limited to email benchmarks either. Download the report to get access to 17 benchmarks that cover email, SMS and WhatsApp and best of all, evidence backed tips to improve your own.

 
 
DOWNLOAD THE REPORT