TWICE SmartBrief
New CTA Framework Targets Gaps In Women's Health Technology | Consumers want associates to handle follow-up communication | Amazon to add 3.5% fuel and logistics surcharge for sellers as Iran war drives up energy prices
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April 3, 2026
 
 
TWICE SmartBrief
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New CTA Framework Targets Gaps In Women's Health Technology
New CTA Framework Targets Gaps In Women's Health Technology
The Consumer Technology Association has introduced its first industry standard focused on women's health, aiming to bring more consistency to a fast-growing but fragmented segment of digital health. The new standard, known as Best Practices and Performance Requirements for Women's Health Technologies (CTA-2134), outlines baseline expectations for how women's health technologies should be designed, tested and deployed.
Full Story: TWICE (4/3)
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Retail
 
Consumers want associates to handle follow-up communication
 
Consumers want associates to handle follow-up communication
Associates can have a positive impact on customer loyalty from the moment the shopper steps into the store through planning their next trip, but retailers need to let them work.
Full Story: Retail Dive (4/1)
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Amazon to add 3.5% fuel and logistics surcharge for sellers as Iran war drives up energy prices
CNBC (4/2)
 
 
Brands Keep Treating Gen Z Like Younger Millennials, And It's Costing Them
Forbes (tiered subscription model) (4/2)
 
 
 
 
Buying Groups
 
ProSource Adds One Firefly And Amplify People As Business Service Partners
 
ProSource Adds One Firefly And Amplify People As Business Service Partners
ProSource has announced the addition of One Firefly to its portfolio of business service partners. With nearly two decades of experience supporting technology and integration businesses, One Firefly helps companies enhance their online presence, visibility, and reputation.
Full Story: TWICE (4/3)
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Smartphone
 
'The longest-lasting phone I've ever reviewed' -- I spent 3 weeks with the Poco X8 Pro Max, and it beats Apple and Samsung rivals in one big way
 
'The longest-lasting phone I've ever reviewed' -- I spent 3 weeks with the Poco X8 Pro Max, and it beats Apple and Samsung rivals in one big way
It may not be the best Android phone ever made, but if you need a certain type of mobile, the Poco X8 Pro Max might just end up being the best phone you can buy.
Full Story: TechRadar (4/2)
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How to Turn Your iPhone Into a Dumb Phone and Reduce Your Screen Time
CNET (4/3)
 
 
Google Pixel 11 Pro: Everything we know so far
Tom's Guide (4/2)
 
 
 
 
Accessories
 
ENGO Debuts engo3 Smart Glasses For Runners
 
ENGO Debuts engo3 Smart Glasses For Runners
Smart glasses specialist ENGO has launched the engo3, its latest generation of light AR glasses specifically adapted to the needs of runners. ENGO's light AR technology enhances runners' experience with a brand-new, customizable interface (via the companion app) that displays information in real time within their field of vision: heart rate, pace, cadence, and more.
Full Story: TWICE (4/3)
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'An exceptional audio investment': Audio-Technica's new open-backs just jumped straight to the top of my headphone pile (and it's not even close)
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Forget Oura, This 2.2mm Ring Also Controls Smart Glasses
The Gadgeteer (3/31)