As AI increases the bar for speed and responsiveness, the best people spend more time coordinating than doing the work only humans can do. Tools meant to simplify can end up costing agencies time, confidence and eventually,
accounts. Partner insights from Pathlabs.
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Most CTV measurement is built on assumed attribution, not actual proof. PebblePost Performance CTV uses collaborative first-party transaction data from hundreds of leading brands to predict who will buy next, then closes the loop with verified incremental lift. On average, brands see 9x incremental ROAS for acquisition, 10.5x iROAS for retention and 41% conversion rate lift — the kind of numbers that win budget reviews.
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