“The best thing you can find online is a reason to go offline,” according to new spots that will...

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Friday, April 17, 2026

Social Media Today

Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

Digiday

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.

Marketing Tech

Tesco partners with Adobe on AI marketing using Clubcard data

Tesco has partnered with Adobe to expand its use of AI in analysing customer data, with the aim of improving marketing targeting and increasing sales, the companies said.

Adweek

Expedia Courts Non-Travel Brands With New Adtech Deal

Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.

Adweek

Known Strengthens Client Leadership to Support Bigger Global Briefs

Lynn Lewis joins from McCann Worldgroup

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Journal of Consumer Research Advance Access

Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair

AbstractOver the past several decades, there has been a shift toward disposable consumption resulting in a ‘throwaway society’, which includes replacing rather than repairing broken durable goods.

Search Engine Roundtable

Google Ads Retiring Dynamic Search Ads For AI Max

Google Ads announced that starting in September Dynamic Search Ads will automatically upgrade to AI Max. This includes automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max.

Search Engine Roundtable

Google Confirms Confirming Search Console Email Is A Bug

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

Chief Marketer

PNC Bank CMO on Leveraging Experiential to Rally Hockey Fans in a Growth Market

When PNC Bank popped up an orange-bricked barbershop outside the Dallas Stars’ home arena, it turned heads. For one, hockey fans were drawn to the giant, perfectly coifed mullet atop of it.

CMSWire

Emotional Metadata for Martech: How Do You Feel About It?

Marketers obsess over data. Few tag for emotion. That gap is starting to matter more than ever.Continue reading...

Chief Marketer

March Madness 2026: Brands Activate Beyond the Final Four to Engage College Hoops Fans

Our March Madness bracket was busted on week one of the NCAA tournament, but that didn’t stop us from enjoying all of the activations and events that capitalized on the energy around the men’s and women’s college basketball championships.

Social Media Today

Snap lays off 16% of its full-time s