Advertisers can now target Expedia Group audiences on a swath of new platforms following a new...

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Friday, April 17, 2026

Adweek

Expedia Courts Non-Travel Brands With New Adtech Deal

Advertisers can now target Expedia Group audiences on a swath of new platforms following a new deal between the travel website and supply-side adtech platform Magnite.

Seth Godin Marketing

The definitive study of seed oil and health

That’s the appeal of it, of course. There isn’t a definitive study. There can’t be.

Search Engine Roundtable

Google Confirms Confirming Search Console Email Is A Bug

A bug has triggered scores of emails from Google saying it is collecting impressions on sites long since verified in Search Console. Do not be alarmed, it is a bug.

Search Engine Roundtable

Google Posts Repeat Posts Feature Now Live

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

Social Media Examiner

Facebook’s 2026 Rules for Reach & Relevance

Are you spending hours creating content on Facebook only to watch your reach plateau or shrink? Wondering how the latest platform changes will reward your work or make the climb even steeper?

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Chief Marketer

Building a Better Measurement Practice: The ROI-driven RFP

A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events.

Social Media Today

LinkedIn expands AI-powered conversational search

The feature launched to Premium members last year, and has been expanded sitewide so that all users can access improved query matching.

Adweek

Jessica Yellin Built News Not Noise on Instagram. Now, YouTube Is the Next Frontier.

The journalist is eyeing formats that keep viewers engaged for longer, she said at Social Media Week.

Marketing Tech

The world’s largest ad holding company just bet its AI future on one vendor

Agentic marketing is the new battleground for agencies, and Publicis just picked a side. On April 8, Microsoft and Publicis Groupe announced an expanded strategic partnership to build what both companies are calling a full-stack agentic marketing platform.

Orbit Media

What SEOs Get Wrong About AI Search

Journal of Consumer Research Advance Access

Repair Service Signals: How Brand Repair Services Signal Unused Utility and Increase Product Repair

AbstractOver the past several decades, there has been a shift toward disposable consumption resulting in a ‘throwaway society’, which includes replacing rather than repairing broken durable goods.

Digiday

How college athlete Carson Roney went from TikTok dances to Gatorade commercials

Carson Roney went from TikTok star to commercial actor in just several years; we walk through her steps to success.