The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social...

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Friday, April 17, 2026

Adweek

Emma Grede’s 4 Rules for Making Your Brand Actually Matter on Social

The serial entrepreneur broke down her principles for success for audiences at ADWEEK's Social Media Week.

Marketing Dive

How Amika’s marketing aims to make prestige hair care more approachable

CMO Nilofer Vahora explains how a new social-forward campaign leverages the stylist-client relationship to speak “shoulder to shoulder” with consumers.

Search Engine Roundtable

Google Posts Repeat Posts Feature Now Live

A few months ago, we saw Google testing recurring, repeating Google Posts options. Well, now that option is officially live. This is in addition to the ability to schedule Google Posts.

Digiday

Media Briefing: The ‘SaaS-pocalypse’ is spreading to publishers

As AI vibe-coding tools help publishers build their own software and products, the “SaaS-pocalypse” reshapes build-versus-buy decisions.

Seth Godin Marketing

The definitive study of seed oil and health

That’s the appeal of it, of course. There isn’t a definitive study. There can’t be.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Search Engine Roundtable

Daily Search Forum Recap: April 15, 2026

Here is a recap of what happened in the search forums today...

Orbit Media

What SEOs Get Wrong About AI Search

Social Media Today

Pinterest’s latest ad campaign encourages people to get off social media

“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.

CMSWire

Emotional Metadata for Martech: How Do You Feel About It?

Marketers obsess over data. Few tag for emotion. That gap is starting to matter more than ever.Continue reading...

Chief Marketer

Can AI Read Your Homepage?

New data from Adobe finds that AI can’t read a quarter of a retailer's homepage, on average. Plus, AI-referral traffic converts 42% more than non-AI web traffic, according to Adobe’s March 2026 data.

Chief Marketer

Building a Better Measurement Practice: The ROI-driven RFP

A new monthly series designed to help your event organization measure smarter It’s the little acronym with the big impact on your events.

Fast Company

Target’s new retro-inspired Pokémon collection was made for superfans, by superfans

The retailer’s VP of marketing reveals how her team leaned into nostalgia—and tapped ultimate fan Joe Jonas—for its collection marking 30 years of Pokémon.When Pokémon launched in 1996, the brand offered just a pair of video games, a single region...