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Dear Direct Response Letter Subscriber:
Do you tend to freeze up when a client or prospect says...
"How much do you charge?"
"We've decided to go in a different direction."
"The check is in the mail."
"Your copy didn't work."
It's very common, even for advanced freelance writers, to get tongue-tied when this happens.
After decades in business, it still happens to me today.
When I have no idea what to say, I call up my business coach, Ilise Benun (in fact, I've called her nearly every day for the last 25 years).
Ilise has helped me figure out what to say in countless situations, saving me hundreds of thousands of dollars in the process (maybe more, but she advises against hyperbole).
One day, after yet another enlightening call with her, I realized we should share her wisdom so that you can benefit in the same way.
So we put our heads together and created What to Say When. It's an (almost) complete guide to responding to prospects, clients, and others in tricky, sticky situations.
And right now, for a very limited time, you can get your hands on our entire 90-minute What to Say When video guide for free when you sign up for Ilise's Quick Tips newsletter here.
Ilise's Quick Tips arrive every "two weeks-ish," as she says, and you'll learn more about marketing your business from reading them than you would from most business books or courses.
Also completely free.
But you can only get our What to Say When video course if you sign up through this page now.
When you watch, you'll learn exactly what to say in 27 tricky client situations, including:
● The client says something you don't understand. Ask questions and get clarification – without being embarrassed or fearful that the client will think less of you – which she won't, when you follow our script.Eliminate hesitancy and fear: always know what to say...
● A prospect says your prices are too high. Respond in just the right way, so that you move forward -- and close the sale – with leads who are a good fit for you.
● A client hasn't or refuses to pay your bill. Collect your late and unpaid invoices. Get paid in full. Put more money in your pocket.
● Inveterate "brain pickers." Swiftly deal with people who keep asking for free advice, but never offer to pay for your time or expertise.Build and maintain great client relationships...
● Prospects and clients who won't make decisions. Stop these people from waffling. Get them to say "yes" or "no" in a timely manner.
● Clients who never follow your advice. Avoid frustration and disappointment by getting clients to listen better and act as you advise them, too.
● Prospects who say, "We are talking to other copywriters/freelancers/etc." Use the "Silver Method" to turn the tables—and instead of putting you off, make people eager to hire you right away.
● Clients who say, "We've decided to go in a different direction." Uncover what they really mean. Then know exactly how to respond to them calmly and without blowing your cool.
● Coping with "scope creep." How to handle clients who keep expanding the project – and asking you to do more work – without offering you more money. So they gladly pay you more money when they ask for more work.
● Prospects and clients who "ghost" you. You have a good initial phone call or email exchange. Then you follow up. Repeatedly. But the client, who initially seemed interested, remains silent. Here's what you can say to get them to get things moving again.
● Clients who are unhappy with your work. When a client says "we hate the copy," you think it's a disaster. But it's not. Here are a few proven things you can say to resolve the problem quickly and make the client happy again.
● And many more.
Plus, you'll learn how to lean into friction, to your benefit. And gain the negotiation skills to finally earn what you're worth.
Get my and Ilise's What to Say When video training for free right now when you sign up for Ilise's Quick Tips newsletter here.
Don't wait - this offer will disappear in a few days.
Watch the training now for free here.
Sincerely,
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