Paving the Path to Alumni Giving

For some colleges’ alumni, the path to giving is incremental, starting with smaller donations.

A wise advancement team will direct potential donors' generosity to causes about which their alumni are passionate.

Larger gifts, which may come later, are not impulse purchases. They’re cultivated over years – sometimes decades – of relationship-building.

Energizing Alumni explores what colleges can learn from graduates who engage and donate. In this report, you’ll read about the kinds of experiences that can turn students into emotional and financial stakeholders who are key to a college’s future.

Order the report to: 

• Learn how engagement and advancement offices work, who gives to colleges and where that money goes, and how philanthropic trends might affect higher education’s future.

• Discover how research on patterns of giving by age and gender can sharpen advancement strategies.

• Examine how the relationship between a college and its alumni can be mutually beneficial.