Digiday Daily

May 12, 2026

Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations. It’s all about the live sports. “We’re not incremental to linear anymore. We’re competing at the broadcast level,” Tanner Elton, Amazon’s vp of U.S. ad sales, told Digiday.

TOP STORY

Business of TV

Amazon positions live sports portfolio as leverage to pry open upfront dollars

Amazon touted its combination of commerce targeting data and NBA and NFL inventory as a solution to marketer wariness during upfront negotiations.

OTHER THINGS TO KNOW

According to research from Keen Decision Systems, only 10% of marketers incorporate prior knowledge into their forecasts, an indication that most start from scratch every time. Partner insights from Keen Decision Systems.
More organizations are using AI to produce more with fewer resources — but the advantage comes from how creative and technical marketers activate AI, not just add it to their tech stack. Partner insights from Contentful.
The agentic era is moving quickly — from concept to live campaigns in record time. Publishers who are agent-ready gain a competitive edge with more RFPs, more direct business wins and higher CPMs. Partner insights from Optable.

MARKETING

Marketing on Platforms

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The Programmatic Marketer

Why Duluth trusts AI agents with bidding, but not brand storytelling

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PARTNER INSIGHTS FROM GOOGLE AD MANAGER

How publishers are delivering ads to millions, seamlessly and simultaneously

The core difference between a live stream and a VOD is the sheer simultaneous volume of ad requests. Success hinges on a globally distributed architecture, where decisions and delivery occur closest to the user to minimize latency.

Brands in Culture

How GameStop went from struggling retailer to eBay bidder

It’s still unclear how exactly GameStop, at a fraction of eBay’s size, would secure all the money needed for the transaction.

PARTNER INSIGHTS FROM NEXXEN

Native CTV is evolving into a scalable, full-funnel play

As programmatic infrastructure matures across smart TV environments, native placements are becoming easier to activate alongside in-stream, display and mobile within the same audience and measurement frameworks.

DIGIDAY+

Member exclusive

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