When you make a second PB&J sandwich, you don't wash the knife. 

You don't put away the bread. You just spread another one.

Fat loss works the same way. You already have the knife dirty. 

You're already tracking food, counting steps, managing hunger. 

If you're doing all that anyway - why tiptoe around it for 20 extra weeks when you could just push a little harder and be done with it?

Bite the bullet. 

That's what I did this time around, and it's changed how I think about weight loss. Went into more detail on this morning's video... 

I break down:

- Why "sustainable" weight loss is actually a trap for most people
- The real cost of going slow (it's not just time spent dieting)
- How to figure out exactly how fast you should lose weight 

Watch it here: [LINK]

The goal isn't to suffer more for faster losses. 

It's to get it over with so you can get back to eating more, training hard, and living.

- Matteo

btw: whenever you're ready, here are 2 more ways I can help... 

1. Use my free workout program, Forty Minute Physique, to get started with lifting weights in the gym - link here 

2. Take the fast lane to your best-ever body, and cut through all the noise, with my 8-Week 1:1 Coaching Program - details here