Shoppers aren't just typing keywords anymore. They're asking AI tools like ChatGPT, Perplexity and Google AI Overviews to help them find and decide what to buy.
And the numbers make it clear:
- 86% of consumers want AI to assist with product research
- 58% say generative AI improves their shopping experience
- 50% say inaccurate product data is what hurts their experience most
Here's the catch: AI discovery tools don't crawl your website the way traditional search does. They rely on structured, enriched product data. If your catalog isn't optimized for this new reality, your products risk being left out of the conversation entirely.
Feedonomics' new guide gives ecommerce leaders a clear playbook for staying visible from how AI discovery actually works and what most catalogs are missing to the steps you can take to control where and how your products appear.
Don't let a data gap cost you the sale.
