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Andrew A. Rosen posted new notes
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| | | | Andrew A. Rosen posted new notes | |  | | | | My last two essays have been about People, Inc.’s (formerly IAC) bet on INVERSION—owning branded products instead of licensing those brands. The first provoked a broader discussion in the ON_Discourse Signal Group Chat about the broader Consumer Products and Goods… | | |
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| | | | | | People Inc.—the company behind Southern Living Magazine, Food & Wine and Travel + Leisure Co.—recently announced it will launch consumer products itself. The problem is that Amazon, Meta and Google have made it cheaper and faster than ever for individual… | | |
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| | | | | | People Inc.'s INVERSION approach—converting brand equity into owned consumer products before that equity depreciates further—is one of the few strategies whose viability does not rest on a favorable court outcome. However, it does depend on the platforms whose tools are empowering the SMBs competing against it. Business affairs, legal, policy… | | |
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