A high-performance collaboration redefining style in motion, blending technology, comfort and distinctive character

Sant’Agata Bolognese, Bologna, 15 May 2026 – Macron and Automobili Lamborghini present the new Activewear collection, the second chapter of a collaboration conceived to bring Lamborghini’s unmistakable DNA into the world of running and fitness by combining performance, innovation and distinctive style. The collection represents the natural evolution of a robust partnership focused on excellence, further expanding the journey already begun with the Lamborghini Squadra Corse collection and the related Replica line.

Launched just over a year ago, the partnership between Macron and Automobili Lamborghini is built on shared values such as innovation, the pursuit of performance and meticulous attention to detail: two brands operating in different fields, yet united by the same ambition to constantly push boundaries and redefine standards in their respective industries. It’s a bond deeply rooted in the territory they share: the heart of Emilia-Romagna, where Motor Valley and Sport Valley coexist, creating a unique ecosystem of Italian excellence that speaks to the world.