Digiday Daily

May 19, 2026

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For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest pitch deck we acquired is all about the new AI era of X. As ever, the proof will be in the ad spend (or lack of it) given this isn’t the first time the platform has tried to reinvent itself with advertisers.

TOP STORY

Member exclusive

Pitch deck: X leans on AI and performance in a bid to win ad dollars

For the past few years, X emphasized brand safety capabilities to reassure advertisers. This latest deck is all about the new AI era of X.

OTHER THINGS TO KNOW

Join us in NYC on July 15 for Digiday’s CTV Advertising Strategies, hear how top brand and agency executives are navigating the opportunities and challenges in today’s streaming ad market and what they say it will take for streaming to overtake the TV once and for all. Pass prices rise after June 2.
A recent Digiday and Optable survey found that while 89% of advertisers are working with agentic advertising, 63% say brand safety and governance limit further investment and scale. Partner insights from Optable.
The winning move for advertisers isn’t to chase every new rights deal; it’s to find platforms, formats and buying methods that can aggregate across them. Partner insights from DIRECTV Advertising.

A MESSAGE FROM DIRECTV ADVERTISING

Welcome to the week-long metaphor for DirecTV

For one week in New York, the best of TV comes together in one place. Some call it the upfronts, but we know what they really are. It’s basically a metaphor for what DirecTV does every day.

Learn more

MARKETING

The Sports Marketing Playbook

Spirits brands look to sports, sponsorship and celebrity playbook to convert younger consumers

For advertisers like Chivas Regal, Maker’s Mark and Jameson sports is now the keystone of efforts to recruit younger drinkers and renew brand profiles.

Managing Through Crisis

WTF is back button hijacking?

Google is cracking down on “back button hijacking,” which some publishers use to offset declining referral traffic and monetization pressure.

PARTNER INSIGHTS FROM GOOGLE AD MANAGER

Live streaming is a borderless $4 billion global opportunity

As publishers are on the hook to deliver a smooth, reliable ad experience to massive, simultaneous global audiences, the only way to hit this kind of scale is with programmatic advertising.

AI Revenue Generation

‘Identity is the qualifier for AI’: Publicis' $2.2 billion LiveRamp deal is a bet that whoever controls the data owns the AI era

Publicis just bought the infrastructure its rivals depend on. Now it has to convince them nothing will change.

PARTNER INSIGHTS FROM OPTABLE

Why cross-platform measurement is key to optimizing in real time

Forty-four percent of publishers hope agentic adoption will result in direct advertiser relationships. Before publishers can truly benefit from agentic AI, they must become agent-ready with a strong data foundation and a robust identity infrastructure.