Digiday Daily

May 20, 2026

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Omnicom was already planning to cut LiveRamp loose. Publicis buying it just moved up the date.

Before the deal, the plan was to let the contract with LiveRamp run its course until the first quarter of 2028 and walk away. Publicis changed that. The acquisition is expected to close by year end, and when it does, Omnicom CEO John Wren has made clear so does his holdco’s relationship with LiveRamp.

TOP STORY

The Business of AI

‘Moved that drop dead date’: Omnicom accelerates LiveRamp exit after Publicis deal

Omnicom’s CEO said it was already walking away from LiveRamp before Publicis wrote the check.

Evolving Agencies

Agencies are moving closer to supply, and it's reshaping the programmatic middle layer

How the rise of ‘containerization’ reflects a broader shift as holding companies seek greater control over infrastructure.

OTHER THING TO KNOW

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Instead of experimentation, marketers are testing ideas fast and scaling what’s successful. By prioritizing AI that works alongside marketers, leaders are improving workflows, reducing burnout, ensuring consistency — all while maintaining the human component of their creative. Partner insights from Contentful.
With changes to measurement frameworks happening at a record pace, migrating infrastructure is both logistically complex and operationally sensitive. Partner insights from Adjust.

MEDIA & PLATFORMS

The Business of AI

Who owns agentic workflows? Agencies struggle to govern new tools as marketing budgets surge

Deciding how AI is used, vetting tools, shaping best practices and how staff are incentivized to use AI tools are still up for debate internally at agencies.

Member exclusive

Digiday+ Research: The marketers’ 2026 guide to a shifting CTV landscape, including YouTube, Peacock and Roku

Digiday+ Research’s fifth annual report analyzes the state of ad-supported streaming and the challenges those companies pose to marketers.

Strategizing for the Future

U.S. CPG manufacturers are sitting on excess capacity, which could be a boon for brands

Keychain’s, CPG Intelligence Report showed that one major theme companies are grappling with is significant overcapacity.

A MESSAGE FROM DIRECTV ADVERTISING

Welcome to the week-long metaphor for DirecTV

For one week in New York, the best of TV comes together in one place. Some call it the upfronts, but we know what they really are. It’s basically a metaphor for what DirecTV does every day.

Learn more

PARTNER INSIGHTS FROM SPORTRADAR

Sports marketing is shifting from media buys to moment-based activation

Marketing to sports fans was previously a formulaic process, available only to an exclusive group of top-tier brands. Now, through new technology, any brand