Customer expectations are evolving faster than ever, and AI is reshaping how brands earn attention, build trust, and create lasting loyalty. Adobe’s latest research shows 50% of consumers say promotions have just two to five seconds to capture their attention, and a quarter cite AI-powered platforms as their top research tool.
Join Adobe experts and Virgin Atlantic to explore the trends redefining the customer experience in the AI era. Learn how leading brands are using AI to create more conversational, relevant, and emotionally resonant interactions, without losing the human touch.
In this session, you’ll learn:
What Adobe’s latest consumer research reveals about shifting expectations, shrinking attention spans, and growing comfort with AI-driven experiences.
How Virgin Atlantic is using AI to deliver personalized journeys that strengthen customer trust and brand affinity.
Practical strategies for creating seamless, conversational experiences that increase engagement, loyalty, and long-term customer value.
