If you are like many marketers who have explored or incorporated AI into your work, you may be asking yourself a different question that moves beyond the simple prompt and answer of early adoption.
Reading the tea leaves of Coca-Cola’s recent campaigns (and their media spending) reveals its priorities ahead of a huge media and data account review.
Here’s me letting my AI assistant code something for me, while I contemplate the AI doomsday scenarios. But debating the impact of AI on our jobs only gets you so far. A better use of your time is figuring out…Read more ›
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Google Ads released promotion mode beta...
Cast your mind back to the old Meta setup. Campaigns broken into a dozen audience segments, each with a handful of creative assets. The algorithm starved for signals.
This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles.
You give it a goal like “plan the launch campaign for our new feature,” and it runs the whole job. It pulls competitor positioning, drafts the landing copy, writes the announcement emails, builds a sales-enablement one-pager, files the assets in…Read more ›
Your Marketing Probably Has All the Pieces. Here’s Why That’s Not Enough written by John Jantsch read more at Duct Tape MarketingMost founders who’ve been at this for a few years have pieces. Some strategic clarity. A decent presence. Content running, mostly.
Every year, the advertising industry takes over a small stretch of the French Riviera and pretends it’s normal. The yachts, the credential corridors, …
