I have probably 3 good ideas per year. 

Yesterday I ripped apart my coaching page and rebuilt the whole thing.

It was talking to the wrong guy.

The old version sounded like every other fat loss page on the internet. 

"lose 20 lbs of fat"

A dozen before/afters of guys with 60 to lose. 

But I looked at my roster and our community, and had an epiphany:

The guys getting the most insane results all had something in common and it was obvious the second I looked.

They've already done hard things. Successful. Hardworking. 50 hour work weeks, usually a couple kids. 

Guys who figured out almost everything in their life on their own.

The body was the one thing that never got handled.

Not because they're lazy. The opposite. 

They're self-starters, so their instinct is to figure it out solo. But solo is slow - lots of wrong turns, and conversations with AI that go nowhere

Which is exactly why these are the guys I love coaching. They know how to show up. They don't need babysitting.

They get the best results I've ever gotten anyone.

The calls are better. The wins are bigger. 

It's time I stopped pretending I'm for everyone. 

I'd rather be exactly right for a few than just fine for a lot.

One honest thing before you look. 

It's just me, Jaye, and Marco doing coaching. That's it. 

We're close to full, so I can only enroll 3 more with Jaye and 4 more with Marco right now. When we hit capacity I'll pause applications or pull the page down. 

Not some fake scarcity BS. It's just the reality of a small team.

So if it sounds like you, don't sit on it - link right here 

And if it doesn't sound like you, no worries - that's kind of the point.

- Matteo