The Former CEO of Procafecol on Building a Global Growth Strategy for Juan Valdez Coffee. By targeting a narrow set of international markets and seeking out values-aligned local partners, the company has put itself on a sustainable path to scale. Teach Your AI How You Make Decisions. Companies need to translate tacit principles into structured guidance for agents.
By targeting a narrow set of international markets and seeking out values-aligned local partners, the company has put itself on a sustainable path to scale.
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