Despite an estimated $10.5B spent on advertising for the World Cup, the brands getting the biggest buzz of the tournament might not be the official sponsors, but the banned sponsors. Consider Levi's Stadium in San Francisco, whose logo has been covered up at the request of FIFA, as it is not an official sponsor, or Heinz ketchup bottles with taped-over logos, which Kraft Heinz turned into a limited-edition product release. Sports marketing expert Adam Britton attributes this to the Streisand effect, named after Barbra Streisand, whose efforts to wipe all photos of her home from the internet only piqued search interest: blocking out these brands' logos paradoxically makes them hypervisible.
The S&P 500 and Nasdaq 100 closed lower on Friday, posting weekly losses, while the Russell 2000 eked out gains for both the day and the week. Industrials and information technology were the worst-performing sectors on Friday, while health care was the best performer.
