Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and...

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Tuesday, July 7, 2026

The Ahrefs Blog

Self-Promotional Content Works—Until It Backfires (AI SEO Experiment)

Two recent studies looked at how well this works. Glen Allsopp analyzed 750 ChatGPT prompts and found that “best [category]” listicles were the most frequently cited source type in AI-generated answers.

Journal of Consumer Research Advance Access

The Final Countdown: Temporal Frames of Environmental Threats

AbstractScientists, NGOs, companies, and the press typically communicate temporal predictions about environmental threats in terms of the calendar date by which the threat is expected to occur (e.g., “Water shortage in the UK by 2040”).

Search Engine Roundtable

Daily Search Forum Recap: July 6, 2026

Here is a recap of what happened in the search forums today...

Marketing Dive

Why Conair is moving fast to adopt AI-driven video ads

An A/B test of Amazon’s AI video tool reduced production time by months for a Cuisinart video, but humans were still needed to complete the project.

Journal of Consumer Research Advance Access

Skimpflation Penalty: Decreases in Product Quality Trigger Stronger Consumer Reactions than Decreases in Size or...

AbstractRising costs have led to the emergence of skimpflation—reducing the quality of a product or service without changing its price.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Marketing Dive

How fandoms are different and why Havas is doubling down on them

Creating and/or tapping into fandom fueled Havas’ recent acquisition of a majority stake in Archrival, a youth-culture and experiential activation agency.

Social Media Today

YouTube confirms new music options for carousels

The platform also outlined Studio changes, which are designed to streamline access to copyright and monetization information.

CMSWire

HubSpot Reverses Customer Data Enrichment Plan After Customer Backlash

"We made a mistake." HubSpot's rare public reversal on data enrichment came after customers pushed back hard.Continue reading...

Search Engine Roundtable

Bing Tests Product Detail Overlay With Retailer Pricing, Price Insights & More

Microsoft Bing is testing product detail screens, overlays, when you click on a product listing within the Bing search results.

Chief Marketer

Solving Hard Data Problems Early to Stay Ahead of Market Shifts

By Omar Abdala, Chief Data Scientist, Lotame The most important marketing shifts all have the same thing in common: data.

Social Media Today

Edits app gets auto-translated bilingual captions

Meta also added updated creative templates and seasonal sound effects to its video creation tool.

Digiday

In Graphic Detail: The state of streaming highlights the power of creators

"Just Chatting" is the driving force behind views on major streaming platforms, thanks to the appeal of personality-driven creators

EVENTS & LIVE TRAINING