NRF SmartBrief: AI in Retail Edition
M&S aims to improve how its products are found online
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July 13, 2026
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NRF SmartBrief: AI IN RETAIL EDITION
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Rent the Runway charts new course amid rise of AI
Known for pioneering fashion rentals, Rent the Runway is in a period of transition following the departure of CEO Jennifer Hyman as other companies embrace AI. Despite recent revenue growth, interim CEO Teri Bariquit is steering the company through financial challenges, including a $1.1 billion deficit, with a focus on strengthening its loyal customer base and exploring possible innovative business strategies. "We've got to work through all these possibilities. Can it really be done today? Is this a future thing in a couple of years when AI advances? We've got to be really clear," Bariquit stated.
Full Story: Women's Wear Daily (7/11)
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AI in Retail
 
M&S aims to improve how its products are found online
Fashion, home and beauty retailer Marks & Spencer is collaborating with Lily AI to enhance its online product discovery by using AI technology to automate and improve product data management. This partnership aims to increase visibility and click-through rates, contributing to a rise in revenue. The initiative is part of M&S's broader digital strategy, which includes investing in infrastructure and technology to support online growth, and despite facing challenges, M&S is committed to doubling its online sales and improving operational efficiency.
Full Story: Retail Gazette (UK) (7/9)
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Voice AI improves Taco Bell's drive-thru efficiency
 
Voice AI improves Taco Bell's drive-thru efficiency
(Justin Sullivan/Getty Images)
Taco Bell has expanded a drive-thru voice AI system to more than 890 restaurants in 38 states. The technology, from voice AI platform provider Omilia, is designed to automate order-taking and adapt to each location's menu and has been associated with more efficient ordering and higher retention rates. "Omilia's Voice AI gives us the ability to ease team members' workloads and provides them the flexibility to engage with customers in more meaningful ways," said Taco Bell Global Chief Digital and Technology Officer Dane Mathews.
Full Story: Fox Business (7/8)
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Stitch Fix combines tech with retail basics for a comeback
Under CEO Matt Baer, Stitch Fix is redefining its business model by integrating retail fundamentals with its tech roots. The company is using AI to allow customers to visualize clothing on themselves through a virtual try-on feature, identify fashion trends and decrease the design time for its private label offerings from months to weeks. Baer's approach has resulted in consistent revenue growth and an increase in active clients, suggesting that Stitch Fix is on a path to recovery.
Full Story: Fortune (tiered subscription model) (7/10)
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AI tool helps Brookshire Brothers refine promotions
 
BROOKSHIRE, TEXAS - JANUARY 23: Brookshire Brothers, 3523 S. Front St., is shown Thursday, Jan. 23, 2025, in Brookshire. (Melissa Phillip/Houston Chronicle via Getty Images)
(Houston Chronicle/Hearst Newspapers/Getty Images)
Texas-based grocer Brookshire Brothers has adopted Cognira's AI management tool, PromoAI, to enhance its promotional strategies, forecast financial outcomes and reduce operational inefficiencies. This platform allows Brookshire Brothers to centralize promotion planning, automate workflows and analyze performance, seeking to enhance customer engagement by providing tailored offers. The move aligns with a broader industry trend where grocers are leveraging technology to address consumer concerns over food costs.
Full Story: Grocery Dive (7/9)
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Tech Watch
 
Levi's unifies business systems to support AI ambitions
Levi Strauss & Co. has transitioned to a single cloud-based enterprise resource planning system across Asia and North America, striving to enhance real-time data visibility, streamline operations and support future AI initiatives. This migration from nine separate ERP systems is intended to improve data consistency and speed for employees. The transition, managed by both business and technology teams, is expected to extend to Europe and Latin America by mid-2027.
Full Story: AIM Media House (7/9)
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ExperienceMINT uses AI to enhance in-store shopping
Elevate, launched by ExperienceMINT, is a platform designed to transform physical retail with intelligent and immersive digital experiences. The platform integrates features like Glas for AI-powered visualization, Product Wizard for interactive product exploration and AI Agent for natural voice assistance. Elevate offers brands actionable analytics on customer engagement and purchasing decisions, aiming to boost conversion rates, reduce returns and increase revenue while allowing for fast deployment and brand customization.
Full Story: Women's Wear Daily/Sourcing Journal (7/8)
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ICYMI
 
 
Ray-Ban, Lush embrace AI's impact on physical stores
Retail Gazette (UK) (7/6)
 
 
Gen X more inclined to use AI for shopping
Chain Store Age (7/7)
 
 
 
 
AI and the Consumer
 
AI millionaires redefine luxury spending
The recent surge in US millionaires, driven by SpaceX's IPO and AI companies' public listings, is reshaping the luxury market. While traditional upscale brands, such as Hermes and Chanel, face challenges, particularly in China, North America shows growth. New tech millionaires are spending on unique experiences and items like an $8,000 TAG Heuer watch influenced by one of NASA astronaut John Glenn's missions rather than traditional luxury goods, impacting market dynamics.
Full Story: Reuters (7/8)
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