If you want to attract more creative candidates, rethink how you describe creativity. The language you use in job postings can shape who decides to apply—and who opts out.
Frame creativity as exploration. Describe creativity as curiosity, experimentation, collaboration, and learning. Emphasize behaviors like exploring new ideas, seeking diverse perspectives, and improving through feedback.
Focus on how people work. Highlight qualities such as open-mindedness, trial and error, and a willingness to learn from others. Position creativity as a process that anyone can practice rather than an innate talent a select few possess.
Avoid the genius narrative. Terms like “brilliant,” “gifted,” “visionary,” or “unique” can discourage qualified candidates from applying. By framing creativity as something people do—not something they inherently are—you encourage a broader range of applicants to see themselves in the role.
Choose language that invites innovation. Small changes in wording can help you attract more curious, collaborative people who are motivated to explore new ideas and contribute to creative work.
