Here is a recap of what happened in the search forums today, through the eyes of the Search Engine...

	View in Browser
Tuesday, July 28, 2026

Search Engine Roundtable

Daily Search Forum Recap: July 27, 2026

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.Another week...

Social Media Today

From Yamal to the mall: How American Eagle is going back to school

CMO Craig Brommers details the retailer’s extensive marketing for the crucial season, which includes an effort around social media trend #RushTok.

Digiday

Media Buying Briefing: Why Omnicom merged Mediahub and Hearts & Science

Merging Hearts & Science and Mediahub into one agency that will operate under a new name and brand may not be the last move the holding company makes in simplifying its go-to-market offering.

Marketing Dive

Canada Goose brings nature’s fringe to lifestyle marketing push

Brand platform “Natural Intelligence” spotlights tornado chasers and outdoor adventures to reconnect the brand and its audience to the natural world.

Social Media Today

Google’s ads biz gets boost from World Cup hype, Gemini improvements

Search and other revenues were up 17% in Q2, but investor skepticism over soaring AI costs cast a shadow over the earnings.

ON-DEMAND TRAINING

American Marketing Association

Introduction to Search Engine Optimization (SEO)

This introductory training provides a foundational understanding of search engine optimization and its impact on content visibility.

American Marketing Association

Influencer Marketing

The training offers practical insights from multiple perspectives, including direct creator experiences and case studies. Develop practical skills in crafting compelling marketing briefs, measuring campaign impact, and navigating emerging technologies like AI in the influencer marketing landscape.

Digiday

Michaels claims Google-powered AI assistant doubles conversion rate of traditional search

Michaels shared early results of its new Google Gemini-powered AI assistant.

Search Engine Roundtable

Google Ads Household Income Exclusions For PMax

Google Ads is reportedly offering a new exclusion type for Performance Max campaigns. This one is named household income exclusions, which is not new to Google Ads as a whole, but maybe for PMax campaigns.

SEMrush Blog

How to determine AI visibility ROI and revenue impact

Determine AI visibility ROI by linking mentions, citations, and AI referrals directly to leads and revenue.

Chief Marketer

Google’s Buyer Direct Could Beat Agentic Ad Tech At Its Own Game

The new agentic world is exciting. Not a day goes by that I don’t discuss something cool I’ve seen using Claude or realize that I can now vibe code an app to handle a task for my wife.

Adweek

Ticker: Cecilia Vega Says She Wasn’t Given a Reason for 60 Minutes Dismissal

Paramount Skydance’s acquisition of Warner Bros. Discovery could be delayed until June 2027.

Neil Patel

Google Officially Ends FAQ Rich Results: Should You Remove FAQ Schema?

Key Takeaways Google has officially ended support for Google FAQ rich results, bringing a long-running transition to a close. For many marketers, the announcement may sound like a significant change.

Adweek

BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés

As the cause of daily pain...why haven't corners stood trial prompts the ad?