Consumer Technology Association SmartBrief
Plus: Waymo's Level 4 driverless cars show safety potential
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August 11, 2026
 
 
Consumer Technology Association SmartBrief
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Today's Digital Pulse
 
iOS 27 hints at Apple’s new iPhone ambitions
 
General view of Apple retailer store logo is seen at Nanjing East road, Shanghai in China on July 30.2026  (Photo by Ying Tang/NurPhoto via Getty Images)
(NurPhoto/Getty Images)
References found in iOS 27 beta 5 reportedly indicate that Apple is preparing six new iPhones, including the iPhone 18 Pro and Pro Max, iPhone 18, iPhone 18e, iPhone Air 2 and a rumored foldable iPhone Ultra, reports Macworld. The code suggests Apple is preparing for new hardware configurations, with system files supporting features such as dual-battery setups and foldable displays, while the premium models and iPhone Ultra are expected to debut this fall.
Full Story: Macworld (8/11)
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Synthetic data is the new standard
By 2028, Gartner expects 60% of the world's top 100 organizations to validate strategy with synthetic population data, up from under 20% today. The shift is here, and 67% of firms say data reliability limits their AI. The research from Gartner, WARC and the 4As, in one short read. Download the free report.
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Smart Home
 
Holix speaker makes music pop with a holographic display
Holix has introduced a Bluetooth speaker that combines a 15-watt omnidirectional speaker with a glasses-free 3D holographic display generated by two rotating light-emitting diode strips. The device also supports NFC, USB and Micro-SD cards and is currently available through Kickstarter.
Full Story: Notebookcheck (Austria) (8/11)
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Reach the Global Tech Audience
CES® puts your brand in front of global media, buyers and decision-makers shaping what's next. Showcase your innovation, build valuable connections and create new business opportunities at CES 2027. Secure your exhibit space today.
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From Blue Chips to Startups
 
Disney+, Hulu expand podcast playbook with iHeart deal
 
CANADA - 2025/01/22: In this photo illustration, the Disney Plus logo is seen displayed on a smartphone screen. (Photo Illustration by Thomas Fuller/SOPA Images/LightRocket via Getty Images)
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Disney will expand its podcast offerings under a new licensing agreement with iHeartMedia to stream six podcasts on Disney+ and Hulu, starting with the Jonas Brothers' "Hey Jonas!" on Aug. 14, followed by weekly releases as Disney seeks to boost engagement. The podcasts will tie in with shows on the services: "Hey Jonas!" will debut with an episode that highlights "Camp Rock 3."
Full Story: Variety (8/10)
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Why Traditional SEO is No Longer Enough
If you want your prospects to find you in 2026 and beyond, you have to optimize for AI. Join our expert panel on August 12th at 2:00 PM EDT to demystify generative engine optimization and future-proof your digital presence. Register now.
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Tech News
 
Waymo's Level 4 driverless cars show safety potential
An Insurance Institute for Highway Safety analysis indicates that Waymo's Level 4 autonomous vehicles are significantly safer than human drivers, experiencing 68% fewer police-reportable crashes per vehicle mile. The study, which covers Waymo's operations in Phoenix, San Francisco, Los Angeles and Austin, also reveals lower rates of injury crashes and single-vehicle collisions. However, the lack of consistent data reporting poses a challenge for insurers in assessing long-term risks.
Full Story: PropertyCasualty360 (free registration) (8/10)
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