Instead of clicking through pages of Google results, today’s buyers rely on AI to answer their questions.
And those platforms aren't making recommendations based on backlinks alone.
They're evaluating something much bigger:
Trust.
That means your media coverage, customer reviews, thought leadership, expert citations, research, and brand consistency all influence whether AI sees your company as credible.
In other words, authority has evolved.
During our upcoming live webinar, we'll show you exactly what's changed and how marketers should adapt.
From Backlinks to Frontlinks: The New Way to Build Authority
August 25, 2026 at 8am PST
You'll learn:
- Why backlinks still matter—but aren't enough anymore
- What "Frontlinks" are and why they influence AI recommendations
- How Digital PR, SEO, content, and brand work together to build authority
- The four pillars of Machine-Validated Authority
- What organizations should actually measure in the AI era
The brands that win over the next few years won't simply rank higher. They'll become the brands AI trusts enough to recommend.
Reserve your seat today and learn how to build authority that both people and machines recognize.