Parents still hold sway over teen brand preferences, with moms in particular being more...

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Tuesday, August 18, 2026

PPAI

The Carbon Cost of Attention: Comparing Marketing Channels

Data > Assumptions. New research gives marketers a clearer view of the carbon cost of advertising across various mediums. And the results may surprise you.

Marketing Dive

Amazon, Nike reign supreme with Gen Alpha teens: report

Parents still hold sway over teen brand preferences, with moms in particular being more influential than any “social media platform, creator or celebrity.”

Search Engine Roundtable

Daily Search Forum Recap: August 17, 2026

Here is a recap of what happened in the search forums today...

BrandCulture

Beyond Megawatts: Why Brand Matters in the Data Center Economy

Trust will define the next generation of data center leaders. As these facilities become essential infrastructure, brand, culture and community credibility will matter as much as capacity and performance.

BrandCulture

The Awesome Impact of Interdisciplinary Integration

The most valuable breakthroughs rarely happen within silos. They emerge in the spaces between disciplines, where diverse expertise, technology and perspectives come together to create new possibilities.

Search Engine Roundtable

Google Hiring A Product Manager For Content Automation

Google has posted a job listing for a Product Manager for Content Automation, I kid you not. The job posting was posted about two weeks ago and is available for two Google locations, Boulder, CO, USA and Pittsburgh, PA, USA.

Neil Patel

Inside ChatGPT’s Source Preferences: What Query Fanouts Reveal About AI Discoverability

Key Takeaways Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the output. What they should be studying is fanouts, which is the input that determines whether a citation is even possible.

Adweek

JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat

JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.

Buffer

I Had 200+ Unread Articles in My List — So I Built a macOS App That Shares Them via Buffer

I had 200 unread articles and no time to read or write about them. Until I vibe-coded a macOS app that summarizes 10 at a time and queues them using the Buffer API.

Adweek

Ticker: 2 Former 60 Minutes Correspondents Recipients of Edward R. Murrow Awards

Paramount Skydance is toying with the idea of an editorial board overseeing CNN.

Hubspot

CRM for insurance companies: What it does and why it matters

Insurance is a business built on relationships, but agents can’t manage all their contacts and communications alone.

Digiday

Brand marketers are adopting fan-first social media strategies

For soft-drink brand Poppi, fans come before consumers. The Pepsico-owned brand has bottled up an innovative approach to social media that’s …

EVENTS & LIVE TRAINING

Selected by American Marketing Association

UX Foundations for Marketers

Your digital campaigns are only as effective as the experiences behind them. This two-part series bridges the gap between marketing strategy and user experience design, giving digital marketers the knowledge, frameworks, and practical skills to directly influence the digital experiences that drive engagement, conversions, and ROI.

Across both sessions, you will move from understanding the fundamentals of UX and how they connect to marketing performance, to applying design thinking and accessibility standards to the real digital challenges you face every day. Whether you are collaborating with a design team, briefing an agency, or evaluating your own digital properties, this series will sharpen how you think about and advocate for the end user at every stage.