Digiday Daily

August 24, 2026

The company is hiring a dedicated marketing role aimed at positioning OpenAI as a “premium advertising platform for the world’s marketers.” The successful candidate will also “shape the narratives that position OpenAI as a premium advertising platform for the world’s marketers” and “establish OpenAI as a trusted, differentiated platform for enterprise advertisers and agencies,” according to the job description.

TOP STORY

Marketing on Platforms

OpenAI is sharpening its focus on enterprise advertisers

The company is hiring a dedicated marketing role aimed at positioning OpenAI as a ‘premium advertising platform for the world’s marketers’.

Brands’ media dollars are diversifying as they follow consumer attention. According to the 2026 Marketing Decision Confidence Index by Haus, brands plan to increase spend on creator partnerships, video platforms, podcasts and CTV. Partner insights from Google.
With $593 billion in spending power, college students are one of the most lucrative audiences a brand can engage. Partner insights from SheerID.
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MARKETING

AI Revenue Generation

The IAB is developing a framework to tackle AI advertising measurement

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

Brands in Culture

WTF are fandoms, and why are marketers chasing them?

Marketers want more than customers. They’re chasing fandom to turn audiences into communities.

PARTNER INSIGHTS FROM SWAP

The emergence of agentic storefronts

According to Salesforce data, AI and agents drove 20% of all retail sales and accounted for $262 billion in holiday spend during the 2025 holiday shopping season.

A MESSAGE FROM GOOGLE

How publishers can strengthen connections with advertisers in the AI era

Today’s audiences are highly decentralized — searching, streaming, scrolling and shopping across a spectrum of platforms. To maximize yield across this complex landscape, publishers must clearly demonstrate the unique contextual value of their properties and audiences.

Learn more

The Business of AI

The new AI playbook: The rules brands are setting around customer-facing content

For some brands, AI platforms and services are proving to be game-changing for their ability to speed up creative processes, and save money.

PARTNER INSIGHTS FROM MOLOCO

Advertisers are taking different approaches to CTV incrementality

When measurement frameworks don’t suit specific channels, campaigns that are working get defunded and campaigns that aren’t get scaled.