August 24, 2026 | SIGN UP

Sara Jerde

Sara Jerde
DIGIDAY, MANAGING EDITOR

The Interactive Advertising Bureau is trying to standardize the mechanics of measuring when ads are served to bots. Here’s a deeper look at the issues at play.

Speaking of measurement — we broke down the winners and losers after YouTube is overhauling its view count and monetization methods.

Other questions we’re asking:

Will more publications become anti-AI in developing new tools and features?
How are employees getting credit for their work as ambassadors for the brands that employ them?

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Top stories

AI REVENUE GENERATION

The IAB is developing a framework to tackle AI advertising measurement

The IAB is developing a framework to solve a big challenge in advertising: how to measure and assign credit when ads influence AI agents.

MEMBER EXCLUSIVE

Ads for AI agents have a measurement problem

A wave of startups is racing to solve AI ad measurement and attribution as publishers and advertisers experiment with serving ads to agents.

PARTNER INSIGHTS FROM CONTENTFUL

How AI is impacting content marketing

According to a new survey from Contentful and Benchmarker, AI hasn’t replaced content outsourcing, but it is used most heavily in ideation, writing and editing.

THE CREATOR ECONOMY

The winners and losers of YouTube's view count and monetization overhaul

YouTube is changing how it measure views and raising the bar for creators to get monetized. Who wins and who loses?

A MESSAGE FROM ADOBE

Fragmented buyer signals hold back B2B marketing

AI has raised buyers’ expectations for speed, personalization and efficiency. Yet delivering a unified experience remains difficult when customer data, buying signals and campaign activity are spread across disconnected systems.

GAMING & ESPORTS

As AI automates everything, The Atlantic is building games by hand

The Atlantic is bucking the AI automation trend with a new trivia game handcrafted by “Jeopardy!” champion and senior editor Drew Goins.

THE CREATOR ECONOMY

For brands, the creator ambassador is becoming a creator executive

The new creator partnership brings them into the C-Suite and seeks input and strategy, like Blenders and Jordan "The Stallion" Howlett.

PARTNER INSIGHTS FROM SHEER ID

Why — and how — brands are building loyalty with students

From Digiday's sister brand, Modern Retail: Giving college students verified, exclusive offers is a highly effective way for brands and retailers to create long-term emotional connections.

Other things to know

PARTNER INSIGHTS FROM GOOGLE

Audience data is unlocking richer monetization opportunities for publishers