Rethink Your Telecom Growth Strategy

Why do some consumers bundle home internet and wireless service while others don't—and what can providers do to change that?

Join SmartBrief on Tuesday, September 15 for a candid discussion with leaders from Assurant, Xfinity, and Spectrum. Drawing on new consumer research and firsthand operator experience, they’ll explore what’s driving bundling adoption—and where the next wave of convergence growth will come from.

We'll break down:

• Why only 22% of consumers bundle, despite 41% of nonbundlers being open to it.
• How trust, perceived value, and timing shape consumers’ willingness to bundle.
• What’s emerging beyond price and performance as the next set of competitive differentiators.