I love email, but I also dread it. Take this intro, for example. I’ve been writing this newsletter for over a decade and I genuinely look forward to it. It’s a creative outlet and sometimes gets me replies I can forward to my boss to justify asking for a raise.
It’s also a weekly reminder that I have to come up with a fresh idea. Pumpkin spice latte theme? Done that. Something about AI? A bit overdone (but I’ll probably do it again). Toilets in emails? That one is saved for November.
Some weeks, inspiration strikes. Other weeks, you go back to the well. This, as you can tell, is one of those back-to-the-well weeks.
