Consumer Technology Association SmartBrief
Plus: Apple takes the always-listening out of ambient AI
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September 11, 2026
 
 
Consumer Technology Association SmartBrief
News covering the consumer technology industrySIGN UP ⋅   SHARE
 
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Today's Digital Pulse
 
Volkswagen's IQ.Drive elevates ID.Buzz with advanced ADAS
 
Volkswagen's IQ.Drive elevates ID.Buzz with advanced ADAS
(Volkswagen of America)
Volkswagen says its most advanced driver assistance system, IQ.Drive, comes with its ID.Buzz with the Atlas, Golf and Tiguan to include most of the advanced features. The system includes features such as Travel Assist for hands-free lane changes, Emergency Assist Plus for emergency handling and Predictive Active Cruise Control. The ID.Buzz also benefits from Road Experience Management, which uses cloud-based data for mapping.
Full Story: InsideEVs (9/10)
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Don't let poor data ruin your AI strategy
Agentic AI personalizes bad product data faster, risking broken customer experiences and wasted time and money. Download the top takeaways from our recent webinar, featuring panel discussion insights from leaders at Toshiba, Feedonomics, and Stibo Systems, to learn how to build a unified data foundation. Drive better campaign KPIs and scale your retail AI strategy with confidence. Access now
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Smart Home
 
Drayton gets Wiser about heating with radiator thermostat
Drayton's latest Wiser 2nd Gen smart radiator thermostat offers quieter operation, rechargeable battery support, broader valve compatibility and a physical one-hour temperature boost. The thermostat integrates with the Wiser Home app for room management and scheduling, potentially saving up to 30% on energy bills.
Full Story: T3 (9/11)
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Harnessing the impact of premium media
First-of-its-kind research from PA Consulting and The Trade Desk Intelligence finds that premium media builds brand value in ways cheap reach can't. Download the research to learn more.
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Vehicle Tech
 
Automakers turn to extended-range EVs to ease range anxiety
 
A Jeep Grand Cherokee 4xE electric vehicle (EV), left, and Jeep Wagoneer Carbide sports utility vehicle (SUV) during the 2022 New York International Auto Show (NYIAS) in New York, U.S., on Wednesday, April 13, 2022. The NYIAS returns after being cancelled for two years due to the Covid-19 pandemic. Photographer: Michael Nagle/Bloomberg via Getty Images
Jeep Grand Cherokee EV (Bloomberg/Getty Images)
Automakers such as Ford, Hyundai and Stellantis are introducing extended-range electric vehicles that use gasoline engines as generators to address range anxiety. The Jeep Grand Wagoneer and the Hyundai Santa Fe will be among the first such vehicles in the US, offering ranges of up to 690 miles. The success of these vehicles will depend on consumer acceptance of the new technology and could indicate the direction of future vehicle production.
Full Story: The Wall Street Journal (9/6)
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Tech News
 
Apple takes the always-listening out of ambient AI
 
HONG KONG, CHINA - SEPTEMBER 10: An illuminated Apple logo is displayed on the glass facade of an Apple Store as customers gather inside on September 10, 2026, in Hong Kong, China. Apple has unveiled the iPhone Duo, its first foldable smartphone, alongside the iPhone 18 Pro models, Apple Watch Series 12, Apple Watch Ultra 4 and AirPods 5 ahead of their retail release. (Photo by Cheng Xin/Getty Images)
(Cheng Xin/Getty Images)
Apple is leaning into "ambient AI" with features such as Siri Recap and Live Rewind that provide useful summaries and context without storing continuous audio recordings, emphasizing a more privacy-conscious approach. Apple has also introduced Apple Reference Image, a feature on the iPhone 18 Pro that creates verifiable proof that photos haven't been altered, which experts say could help advance the fight against fake content.
Full Story: Axios (9/10)
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