Amazon just confirmed that Prime Big Deal Days (unofficially dubbed October Prime Day 2026) is happening for the fourth year on October 6 and 7. The Prime member-exclusive sale gives shoppers 48 hours to stock up on household essentials and fall and winter staples, as well as get a head start on holiday shopping before popular items sell out.
Shortly after announcing the tentpole event, Amazon released tons of early October Prime Day deals, with some products at their lowest price ever, like the Garmin Vívoactive 6. We don’t know how long these early deals will last, however — popular products often go out of stock before the sale officially starts, so if something catches your eye, add it to your cart soon.
