An ad depicting a nude Sydney Sweeney is stirring controversy
Was it all strategic?
From The Times
September 16, 2026

Sydney Sweeney is once again at the center of a heated controversy after she appeared to be nude in an advertisement for a new sports betting app. The ad has led to a backlash, particularly from female athletes.

A person with wavy blonde hair, wearing a dark sequined top. A black rose ornament adorns one strap, with a bright red wall in the background.

Yves Herman/Reuters

Was it all strategic?

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