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SEPTEMBER 21, 2026 |
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Key stat: 75% of US consumers who used AI to find a local business checked Google or Maps before contacting them, according to a July report from BrightLocal. |
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Beyond the chart: |
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That verification habit is spreading fast. 31% of consumers now use AI monthly for local recommendations, up from 6% a year ago, but only 2% of those who started on an AI platform
relied on AI results alone, according to BrightLocal.
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Use this chart: Drop this in your local search strategy deck to show why your Google Business Profile still carries the load. AI may surface your business first, but three-quarters of consumers verify on Google before they call. Show this to defend listings budget when someone pushes to move everything to AI optimization. |
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Related EMARKETER reports: |
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EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more. See how clients use them
to add credibility to strategy presentations, enhance pitch decks with market insights, and attract and engage prospects. |
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