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SEPTMEBER 21, 2026 |
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In this edition: |
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TOP STORY |
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A ski trip planning session turned into a case study in how fast AI-driven discovery has taken hold, our chief content officer Vladimir Hanzlik told the audience at EMARKETER’s Future of Digital summit. Sitting around the table with friends and family, phones out on Gemini, his group booked resorts, hotels, and ski schools in a matter of hours. |
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"What really struck me is that if you didn't turn up in those LLM recommendations, if you didn't show up in Claude or Gemini, there'll be literally zero chance that we will pick you," Hanzlik said, opening a conversation with VML's chief discoverability officer Heather Physioc on whether brands understand just how close that future already is. |
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IN THE NEWS |
Marketers use AI but worry about creativity. Despite broad adoption, limited training and creative concerns make human skills as important as AI fluency. |
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NFL viewership falls 13% in opening week. Higher ad prices make in-game spots harder to justify, giving second-screen and ancillary media more appeal. |
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CTV is set to take the lead in healthcare, pharma TV by 2028. Spending will surpass linear TV, but linear retains an important role for broad audience reach. |
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INDUSTRY VIEWS |
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Retail media can reveal more than campaign performance. Insights into how consumers discover, consider, and purchase can help marketers identify where demand is forming and where to invest next. This article was contributed by Roundel’s James Gourde, Senior Director, Partner Solutions. | | |
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ANALYSIS |
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Sock and apparel brand Bombas and nonprofit Soles4Souls started with simple product donations. Seven years on, the arrangement has become a multi-year collaboration that creates value for both organizations, and it shows what separates a purpose-driven partnership that compounds from one that expires with the campaign.
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