Report: Short Drama apps are taking streamer downloads

New 2026 report. Short Drama is taking downloads from traditional streamers.

 

Hi AAAA,

We just published a 2026 report on Short Drama apps.

Area chart of estimated US downloads, January 2023 through July 2026. Short Drama share of combined downloads with the named streamers is still about 36% through July 2026, up from 26% two years earlier. Source: Appfigures Intelligence.

Through July 2026, Short Drama accounted for 36% of combined US downloads with the named streamer set, up from 26% two years earlier. That's a big shift. And it's still moving.

The comparison puts Amazon Prime Video, Disney+, HBO Max, Hulu, Paramount+, and Peacock on one side, and DramaBox, GoodShort, NetShort, ReelShort, and ShortMax on the other.

Here's what's interesting: the report shows which apps are driving the shift, how the balance changed month by month, and what it means for the streaming market.

Ariel

Co-founder, Appfigures