Jan,

Between endless algorithm updates and ad type rollouts, AI Overviews rewriting SERP anatomy, Google’s content quality guidelines evolving at breakneck pace… what’s a search marketer to do?

Attending next week’s SMX Master Classes can help you sharpen your skills, expand your professional horizons, and meet these challenges head-on.

These live online workshops dive deep into specific aspects of search marketing and deliver actionable tactics you can implement immediately to move forward with confidence.

Check out the complete October 2026 lineup:

• AI Brand Visibility with Jessica Bowman – online October 5, reveals why AI recommends some brands over others and how to build a smarter, cross-functional strategy for improving your brand’s visibility in AI-driven discovery.
  
  
• Optimizing Content For AI with Carolyn Shelby – online October 6, will help you identify what’s preventing your content from being retrieved, cited, and recommended by AI, then optimize its structure, authority, and technical accessibility to improve visibility across AI-driven search.
  
  
• Advanced SEO with Anna Crowe – online October 7, explores how to adapt your SEO strategy for today’s fragmented search landscape, earn visibility and recommendations across traditional and AI-driven discovery, and prove the business impact of your work.
  
  
• B2B PPC Lead Generation with Emily Wood – online October 8, teaches how to build a smarter B2B PPC strategy that generates and captures demand, reaches the right buyers, and optimizes campaigns for lead quality instead of volume.
  
  
• Advanced Google Ads with Brad Geddes – online October 13, will empower you to build and optimize sophisticated Google Ads campaigns that align with the buyer journey, leverage AI effectively, and turn smarter targeting, bidding, keywords, and creative into better performance.
  

Purchase multiple workshops to instantly save 15%. The SMX Master Classes kick off next week. What are you waiting for?

Since 2022, thousands of search marketers have trusted the SMX Master Classes to take their SEO, PPC, and AI skills to the next level. Now, it’s your turn.

- Lauren Donovan, your SMX concierge

P.S. Attending with your team? Reply to learn how you can score group savings of up to 20% off.

(Heads up: Discounts cannot be combined.)