(BOSTON) November 19, 2024 – Today, Reebok, the iconic and irreverent sports culture brand, partnered with renowned streetwear label OBEY to debut a new collection. This collaboration brings together two heritage brands known for challenging the status quo, delivering a range of footwear and apparel with an updated perspective on both classic and modern sports silhouettes. The OBEY x Reebok collection is available globally from Reebok.com and select retailers beginning December 4 at 10 AM EST.

OBEY is a streetwear brand founded by artist and activist Shepard Fairey in 2001, evolving from his "Obey Giant" art campaign in the late 1980s. Known for bold graphics and political messaging, OBEY blends street fashion with social commentary, drawing inspiration from Fairey’s activism and art background. OBEY's focus on self-expression and community aligns with Reebok's values, creating an organic collaboration that extends both brands' influence beyond fashion.