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Tuesday, 19 November 2024 |
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All year long, pharma companies like Eli Lilly, Pfizer and Biogen have painted their new telehealth partnerships as strategies for expanding access to doctors and making a complicated system simpler. But, as I report in my latest piece today, it’s not hard to see how greater access can lead to bigger sales of their
drugs. |
"What other industry spends millions and millions of dollars promoting directly to consumers and when they get a consumer interested, they tell them good luck, I hope you can get it? Telemedicine’s a way to complete that loop," Howard Seidman, chief operating officer at Populus, a company powering telehealth for drugmakers, told me. |
Pharma companies are leaning into direct-to-consumer online care at a time when it’s being embraced by patients like never before. Companies like Hims are experiencing huge growth. Tons of patients are paying cash for obesity drugs online. Even Amazon is jumping on the trend. |
It’s quickly becoming not just a side project, but a key sales strategy for some drugmakers. Are their relationships with online providers leading to good care? Or simply easy access to potentially inappropriate prescriptions? |
Read on and let me know what you think. |
- Shelby |
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Quote of the week
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"It shouldn’t be the case that you’re more likely to be prescribed the product because you’ve gone through the link rather than seeing your own provider." |
Kyle Faget, co-chair of the national healthcare practice group at Foley & Lardner on the potential conflicts of pharma's telehealth ambitions |
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John Carroll
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Editor & Founder
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Arsalan Arif
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Publisher & Founder
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Igor Yavych
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Chief Technical Officer
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Valentin Manov
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Ryan McRae
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Zachary Brennan
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Senior Editor
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Julie O'Meara
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