November 19, 2024  |  SIGN UP

Ronan Shields
SENIOR REPORTER, AD TECH

Hi, Ronan Shields here from Digiday's editorial team to help parse the separate developments in the ad tech sector. 

Sources have recently suggested that Google is finalizing the opt-in/out language for Chrome's cookie consent model, despite the UK's Competition and Markets Authority having expressed ongoing concerns about Google's Privacy Sandbox proposals.

Google may have moved to pour cold water on such concerns. Still, some believe this is just a holding pattern as regulatory scrutiny continues, a development that's likely to raise its head as we expect closing arguments in its ongoing ad tech trial, which is due to hear closing arguments next week.

Regardless, the industry remains in a holding pattern and seeks greater clarity on how these developments will impact their future online advertising strategies.

However, those legal battles probably won't be resolved for years to come; Digiday will be here to provide commentary, insight and scrutiny in the interim. 

Ronan

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