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NOVEMBER 20, 2024 |
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Pizza lovers can now buy a limited-edition Pizza Hut … |
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A) Perfume B) Wine C) Pasta sauce D) Bloody Mary Mix |
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TOP STORY |
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Retail media has swallowed up the shopper and trade marketing budgets of CPG brands. But as RMNs vie for bigger shares of ad budgets, they face increasingly urgent demands from advertisers to prove that their spending delivers results. To satisfy advertisers’ demands, retailers will further invest in measurement and augment their offerings by incorporating tools and channels that help demonstrate incrementality. |
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IN THE NEWS |
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More high-income shoppers are turning to Walmart for their everyday needs. Households making at least $100,000 once again accounted for three-quarters of the retailer’s market share gains in the quarter, CEO Doug McMillon said. Walmart’s ecommerce investments are also bearing fruit. |
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Our view: Walmart is bullish about its performance this holiday season, thanks to its ability to offer both value and convenience to shoppers. But it faces a number of potential headwinds, including proposed tariffs and supply chain issues. |
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ANALYSIS |
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If you’re happy and you know it … will you click? Data shows consumers remember and engage with emotionally resonant ads. It’s not just about making consumers happy. They’re drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind. |
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