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NOVEMBER 21, 2024 |
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The Department of Justice asked a federal judge to force Google to sell Chrome. What percentage of US digital ad spend goes to Google? |
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A) 9% B) 14% C) 27% D) 50% |
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TOP STORY |
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Affiliate marketing is now a $10 billion industry, and marketers recognize its effectiveness. Yet many aren’t prioritizing affiliate marketing spend, due to difficulty with attribution or classifying it as social media spend. Here are five charts demonstrating the state of affiliate marketing. |
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IN THE NEWS |
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The Trade Desk is creating an operating system for connected TVs (CTV) named Ventura to be launched in the second half of 2025, it said in an interview with Axios. Ventura will use Unified ID 2.0, TDD’s post-cookie privacy framework. |
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Our view: Since the company has “no intention of getting into the hardware business,” The Trade Desk faces an uphill battle in getting manufacturers to use Ventura. The new system will see The Trade Desk get more directly involved with the CTV advertising space and thrust it into direct competition with Amazon and Roku, the two leading smart TV manufacturers in the US, and others who have their own operating systems. |
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ANALYSIS |
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As the path to purchase becomes more fragmented, brands must be everywhere the customer is—and retail media partnerships are stepping up. |
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“There really isn't [one] common flow, and so you really have to make sure you're present in any place the consumer is thinking about your brand's products,” Eric Tarnowski, senior vice president, connected commerce at Kenvue, said during Advertising Week New York. “Every conversion point is a brand-building opportunity.” |
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