Let’s be real. If you’re reading this newsletter one week before Black Friday, you’re either a master of time management, got sidetracked while checking your inbox for something else, or are hiding in the bathroom, stealing a moment of peace. This one’s for the bathroom crowd. But hey, the other two can stick around, too. You decide.

The next seven days are all about wrapping up those last-minute campaigns you’ve been plotting for months. No amount of semi-expertly written content from us is likely to change your plans now. So why not take a quick detour to talk about... toilets?

That’s right. This week, we celebrated World Toilet Day. A sh*tty holiday to hype up right before the BFSBSCMGT chaos (that’s Black Friday, Small Business Saturday, Cyber Monday, and Giving Tuesday, for the uninitiated). But somebody’s got to do it, and this year, that somebody is us.

To honor the occasion—and to give you a little break—we’ve pulled together a collection of emails featuring toilets, toiletries, seats for your behind, and other cheeky themes. Think of it as a quick moment of relief before you dive back into the madness. Your welcome?

Whether you’re trying to increase order size or boost subscriptions, driving revenue—and therefore customer lifetime value—is vital for any lifecycle team. Check out this guide for key monetization strategies, pitfalls, and use cases, as well as real-life success stories from brands like KFC and Wealthsimple. [Sponsored]

Gmail users may soon benefit from a game-changing feature called Shielded Email, designed to enhance privacy and combat spam. While the feature has not yet been officially launched, recent reports from Android Authority and other sources suggest it is under development and could revolutionize how users protect their email addresses online.

Discover how a decade of innovation transformed email design, strategy, and technology, as we dive into the pivotal moments and trends that reshaped the industry... and what we should plan for in the future.

Color blindness impacts how millions of people experience the holidays. As you prepare to send seasonal promotions to the inboxes of your subscribers, it's important to keep email accessibility in mind.

In this talk from Unspam 2024, Melanie Deziel discusses the importance of earning trust in your content to achieve positive metrics and customer loyalty. Learn practical tips and examples from various industries to enhance your brand's credibility and foster deeper trust with your audience.

It's all good until you run out of ideas... or coding know-how...