Experimentation is critical to innovation, and scaling experimentation is essential to staying competitive. As a leader, how can you empower everyone to run more experiments? Here’s a road map to encourage more experimentation in your organization.
Democratize testing. Equip all teams—including product, marketing, engineering, and operations—with tools to independently test and analyze ideas. Use a platform with a user-friendly interface, default settings, and AI-powered insights.
Embrace hypothesis-driven innovation. Drive customer-centric product development by using feedback from one experiment to inform the next. Understand the mechanisms behind outcomes to unlock smarter decision-making—and continuous improvement.
Build experimentation programs. Don’t analyze tests in isolation. Group related experiments together to identify broader patterns and opportunities. Compare outcomes across programs and teams to determine where to allocate resources for the biggest impact.
Centralize knowledge. Create a repository to track and organize experiment results. Include metrics, hypotheses, and insights to ensure learning spreads across teams. Use dashboards and AI tools for easy access, so everyone can learn from and build on past experiments. |
