The SWIPES Email

Friday, December 20th, 2024
​An educational (and fun) email by Copywriting Course. Enjoy!

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Swipe:

Vrrroooomm this ad for a Dyson wet vacuum showcases "data" in the form of other vacuums and how they clean versus the powerful Dyson.

I love how easily you can see the superiority of the product with hardly a single word of text! "Show...don't tell."

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Wisdom:

Here's a cool productivity tool I use 1-3 times a month: CaveDay​

You set a time to work with other people (usually 50+ on a call), a facilitator starts you off for 2 minutes, then you all just work the remaining hour.

I use it when I'm being lazy!

(Not a sponsored post I just like it and it helps me stay productive)

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Interesting:

These thumbnails shows YouTube Trendjacking in action for videos called "Why Net Worth Skyrockets After $100K"

Notice how they're almost all the same:

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If a creator wants a hit video, the easiest thing is to copy an existing popular video: ​
• Use a similar thumbnail
• Use a similar concept
• Use a similar title

This is why sometimes you'll see a cascade of similar videos like this come out in close succession.

A similar thing happens in traditional SEO where a website with Page 1 ranking will quickly see it's article title and content closely replicated.

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Picture:

I started "doing interviews with myself" when I needed to record a bunch of short videos but didn't prepare well enough (no guest lined up) so I just sat in the other chair and asked the questions