Dec. 20, 2024
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NOTE FROM THE EDITOR
Marketing Dive will not publish its regular newsletter over the holidays. However, we've prepared two special packages focused on the top trends and news of 2024 and an additional package focused on key takeaways from marketing leaders this year. Be sure to keep an eye on your inbox ahead of the new year.
We will return to business as usual with our daily newsletter on Thursday, Jan. 2. For now, read about seven of this year’s top campaigns and the tactics that drove their success and catch up on all the advertising moves for Super Bowl LIX with Marketing Dive’s Super Bowl ad tracker.
We're excited for what's coming down the pike in 2025. In the meantime, have a safe and happy holiday, and as always, thanks for reading.
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Jessica Deyo
Editor, Marketing Dive
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Earnings
The company will also reduce its reliance on promotional activity and paid traffic as it seeks to reclaim a premium positioning with sports as its North Star.
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Column
CMO Matt Bruhn explained how the better-for-you brand is disrupting Big Soda holiday advertising alongside indie agency Callen.
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The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.
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From unmatched creativity to enthralling storytelling, check out the brands that raised the bar for content marketing this year.
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As a result of the shifts toward more spending in CTV and private marketplaces, the ad industry is seeing positive movement in programmatic.
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Word spreads fast on social media, and without a proactive, adaptive approach to reputation management, brands put themselves at risk. Learn how to protect your brand in this playbook.
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