The women-focused entertainment platform will have access to tentpole events like the Super Bowl...

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Friday, December 20, 2024

Lightricks

Lightricks Survey: How Marketing Execs are Driving AI Adoption.

AI is revolutionizing marketing, with a surprising twist. Lightricks collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that AI implementation is being driven by executives. This report looks into this surprising flip, challenging assumptions about who leads technological change in the modern workplace.

Marketing Dive

NFL teams with Betches Media to grow viewership among women

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.

Journal of Consumer Research Advance Access

Market Sensemaking for Consumers’ Collective Political Agency

AbstractEmploying the theoretical lens of Weick's work on sensemaking, this paper explains how consumers collectively decipher and address their political interests.

Social Media Today

What Happens on the Internet Every Minute (2024 Version)

The latest overview of the crazy amount of online activity happening every day.

Hubspot

Stories That Move, Messages That Stick: The Secret to Persuasive Marketing

Welcome to Creator Columns, where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

The Muse

Understanding the AI Impact on Jobs and What’s Next

Curious about how AI will affect jobs? Explore the jobs most affected by AI and discover which roles are adapting and thriving in an AI-driven world.

DMN

How to Repurpose YouTube Content for Other Platforms

Repurposing YouTube content is a smart way to expand your reach and connect with different audiences. By transforming…

Digiday

Uber’s Ad playbook for 2025: scaling, innovating and staying the course

For 2025, Uber Advertising is sticking with what works: scaling up markets, doubling down on programmatic and adding new formats.

DMN

Generative AI: More Than Just a Nifty Tool in Marketing for 2025

Artificial intelligence. A buzzword or something effective in business? A lot of people seem to undermine the power…

Search Engine Roundtable

Google Merchant Center Now Lets You Select Your Payment Methods

Google Merchant Center now lets merchants specify which payment methods and options they offer customers. Google would normally handle this in an automated way but now Google is letting you override those payment options, in case Google is getting it wrong.

Digiday

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

More brands are beginning to export the benefits of influencer content via programmatic ads.

The Muse

Introducing Maya: The Muse AI-Powered Career Advice

Maya is an AI-powered platform offering career advice tailored to *your* questions—all backed by the expert insights and trusted advice The Muse is known for.