New updates for LinkedIn advertisers.

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Friday, December 20, 2024

Lightricks

Lightricks Survey: How Marketing Execs are Driving AI Adoption.

AI is revolutionizing marketing, with a surprising twist. Lightricks collaborated with the American Marketing Association to survey 1,000+ marketing professionals, revealing that AI implementation is being driven by executives. This report looks into this surprising flip, challenging assumptions about who leads technological change in the modern workplace.

Social Media Today

LinkedIn Adds New Elements to Campaign Manager To Improve Ad Performance

New updates for LinkedIn advertisers.

Marketing Dive

NFL teams with Betches Media to grow viewership among women

The women-focused entertainment platform will have access to tentpole events like the Super Bowl to fuel content including social and digital campaigns.

Social Media Today

LinkedIn Tests New, Larger Video Display In-Stream

Video is a growing focus for LinkedIn.

Journal of Consumer Research Advance Access

Market Sensemaking for Consumers’ Collective Political Agency

AbstractEmploying the theoretical lens of Weick's work on sensemaking, this paper explains how consumers collectively decipher and address their political interests.

ON-DEMAND TRAINING

American Marketing Association

Social Media Strategy and Proving ROI

Incorporate the latest platform trends for an effective campaign that delivers results and track them using attribution tools to create a comprehensive report.

American Marketing Association

How to Audit Your Social Media Marketing

Let your social media be the gateway toward building relationships, growing conversions and maintaining competitive advantage.

American Marketing Association

Artificial Intelligence (AI) for Marketing Professionals

This course covers the phases of AI, such as rule-based AI, machine learning, deep learning, and generative AI, to provide a solid foundation of AI principles. Learn the impact of AI systems and how to leverage these tools to perform marketing tasks such as persona development, search engine optimization (SEO), and content generation and personalization.

Digiday

As more brands embrace use of influencer creative in programmatic, creator marketing expands beyond social

More brands are beginning to export the benefits of influencer content via programmatic ads.

Adweek

Reno News Crew Witnesses Hit and Run

A news crew for Reno, Nevada station KTVN got a front row seat to a hit and run on Tuesday night moments before going on-air. According to 2 News Nevada reporter Makayla Hardy, who was on scene at the time, a car and an SUV collided at around 7 p.m.

DMN

China successfully launches satellite internet group

China successfully launched the first group of low Earth orbit satellites for its satellite internet constellation on Monday.…

DMN

PDD Holdings Inc. reports strong profit growth

PDD Holdings Inc. has demonstrated strong financial performance in recent quarters, with impressive revenue growth and industry-leading gross…

Duct Tape Marketing

Building a $220M Empire: The Power of Training and Branding

Building a $220M Empire: The Power of Training and Branding written by John Jantsch read more at Duct Tape MarketingThe Duct Tape Marketing Podcast with Tommy Mello In this episode of the Duct Tape Marketing Podcast, I interviewed Tommy Mello, a...

The Muse

7 Personality Development Tips to Grow in Life and Beyond

Discover how your personality impacts personal growth and success. Learn practical tips to enhance your traits and thrive in life and work.

Seth Godin Marketing

Ideas need handles: the thing about subject lines

A bureaucracy recently asked me to submit a few documents. They were very specific and the person on the phone said that the subject line of the email I sent should be blank. This is really unsettling.